2023 all-star Campaign / Miami Marlins

Professional Work : Identity System Design
Creative Direction: Taylor Bolles / Art Direction & Design: Rachel Suding / Photography: Jasen Vinlove

The 2023 All-Star Game was held in Seattle, Washington, and the MLB toolkit for the event centered around the scenery of the Pacific Northwest and retro patch artwork as a nod to the National Parks in the state. We decided to put our own spin on this theme with a composite as the key artwork for our All-Star Voting campaign and personalized patches for each player on the ballot.

Luis Arraez Finalist campaign

When Luis Arraez moved on to the next round of voting, I created a couple of new composites for social to encourage fans to vote Arraez in as the second base starter for the National League All-Star team. We coined this campaign “Arraez Up and Vote,” playing off of the phonetics of his last name. I also designed a t-shirt for players to wear on-field during batting practice and drills.

all-star selections & in-game assets

We ended up having three selections to the All-Star Game: Luis Arraez, Jorge Soler and Billy the Marlin. These assets leaned into the event theme with a set of patch artwork personalized to each selection.

Arraez performed well during the game, earning him a hitting line graphic for social.